Solutions Review interviews digitalAngel
Solutions Review on location at Boomi World Las Vegas. Brought to you by Dell Boomi with Douglas Atkinson and Peter de Lange.
Douglas: We're here at Boomi World 2018 Las Vegas and we are joined by a customer conference. Peter de Lange, CEO of digitalAngel, which is an interesting customer because you're a start up in the healthcare industry in Holland - The Netherlands and you've actually embedded into your solution right from the get-go, greenfield opportunity, you went with them straight away. Tell me a little bit about how you came to that decision.
Peter: Well first of all thank you for inviting me to this interview. What we've done in the beginning was, the big question was; are we able to connect smart healthcare products to the internet. That was the basis. We thought about that and during that process if you think about data and what you can do with data there are a lot of things possible. Second, if you want to have or create a platform, it must be full flexible. So we must not able to connect only all kinds of products but also to connect to other kinds of platforms. Like health record platforms.
Douglas: Well and you really don't have a choice to have a strong connector capability, given all of the legacy applications and other applications that might be being used within hospitals or healthcare organizations.
Peter: That's right, next to that, if you look at the healthcare market, especially in Europe, manufacturers of scooters, of wheelchairs are a bit old fashioned, so you must be able to connect and help them connecting those products. So, that's one of the reasons we chose Boomi, because it's very easy to do so. The onboarding process of a product is easy and within short time to realize. So, there's a tremendous opportunity there for you, obviously, and that's why you started the company.
Douglas: Talk a little bit about that, healthcare and integrating platforms is a service that brings in all kinds of challenges, not only with the merrier of applications but also with the compliances and regulation issues.
Peter: True, so as a platform you have to be a medical device, it's similar like the FDA approval here in the United States, so we are an official medical device. One of the first worldwide, next to that you have to comply to GDPR, so that's the other thing we have to comply to. Encrypted data, no personal data available for us, but available for the care givers themselves. You have to imagine that each and every product and data string is connected to a care giver but also to the patient. So, the complete string is there and available to see. That's one thing we have created in the platform, next thing is, if you look at the development of our products, the digital products, one of them is the user interface, the user interface is developed together with the healthcare institutions themselves, because they know how to work with the product and what works for them. So that's one step. On the other hand, if you look at healthcare in the Netherlands nowadays, they are using a lot of different IoT products, different apps, the average is 160 apps they are using, so, are we able to connect all those products into one platform and to translate all the information they need into one user interface and be able to connect the products to each other.
Douglas: So, I'm curious, as somebody who's gone through a selection process but also as somebody who's well aware of the capabilities of an iPaaS, what piece of advice would you provide to somebody who's considering an iPaaS solution, might have Boomi in the mix?
Peter: Start with Boomi - that's one! They'll appreciate that piece of advice! Next to that, you must have focus - because, if you are thinking about, for example, if you want to do something in healthcare, where do you start, with what product, how are we going to connect, which product are we connecting? There are a lot of questions you must answer to make your development or to create your development. What we've done is a lot of research, where are the needs in the healthcare market? Because, the patient is the most important thing in healthcare. The funny thing is, when we started, we spoke with a lot of care institutions and one of the first questions they always ask, is, 'who is going to pay for this'? OK, that's strange - normally, in a normal consumer market, you ask yourself; what are the needs of the customer? That's the first question. So maybe, we have to get that question to the healthcare market. That's were we started. So, knowing all the needs in the care market, we could create products. Next to that we also know, which syndromes are there in the world? Which top 10 syndromes are there and can we translate into products used in the healthcare? The first product came up, doing that selection, that was the smart mattress. One of the products within the concept of sleeping. So, we created sleeping as a concept, because that's a need of each and every person, so you need a mattress, you need a bed, you need a pillow, a mattress cover, bed sheets, etcetera. So, we're searching for manufacturers that have created smart mattresses, beds, bed sheets, pillows, etc. and these are products that are already connected to our platform.
Douglas: I think it's a very fascinating area, certainly, the idea of using data to improve patients care is what we're all ultimately trying to really accomplish, that's a great use of data, and even with all the constraints and the challenges that you face it's worthy all the efforts. Thanks for swinging by and sharing that story with us, it's fascinating.
Peter: Thank you for the invitation and looking at what you can achieve, for us, looking at digital products in practice, can I give an example, when we started with the mattress, with some care institutions, we saw there's a protocol there. The protocol says, if a person is suffering from pressure sores, for example, that person has to turn each and every three hours. So if you have one hundred inhabitants in a care home, you have to turn each and every patient every three hours. By using those smart products, we saw that 30 to 50 percent of the patients turn around themselves. How interesting. You can do your calculation on that. So what does that mean?
Douglas: Well, that's also, it's automated, I'm assuming, there's not as much need for turning the actual physical person.
Peter: Exactly! You prevent the chance of pressure sores. Nice! That's one of the just many examples that we have already.
Douglas: Well, that's exciting. Yes, it is. Well, good luck.
Peter: Thank you very much and again thank you for inviting me.
Watch the interview on https://youtu.be/RDKUJRcSsdk